RGV Parade of Homes vs. the Built Better Home Tour
If you are researching the RGV Parade of Homes, here is how the independent U R HOME TEXAS Built Better Home Tour compares — and why a builder-specific tour can be a stronger fit for buyers who want personalized guidance and a clear next step.
What each event is
The RGV Parade of Homes is a regional event that highlights showcase homes from multiple builders across the Rio Grande Valley. It is a great way to see a variety of styles in one weekend.
The Built Better Home Tour is a focused U R HOME TEXAS open-house campaign held on July 11–12 and July 18–19 from 12:00 PM to 5:00 PM. Buyers can visit four staffed model homes — Cobblestone in McAllen, Woodland Oaks in Harlingen, Paloma Ranch in Harlingen, and Russell Ranch in San Benito — and request private appointments at additional communities.
Side-by-side comparison
| RGV Parade of Homes | Built Better Home Tour | |
|---|---|---|
| Format | Multi-builder event featuring homes from participating builders across the RGV. | A single-builder open-house campaign by U R HOME TEXAS across McAllen, Harlingen, La Feria, San Benito, and Weslaco. |
| Guidance | Self-guided walkthroughs of showcased homes. | Model homes are staffed by U R HOME TEXAS. Buyers can ask real questions about availability, floor plans, timelines, and financing. |
| Homes shown | One or a few showcase homes per builder. | Four staffed model homes plus additional appointment-only communities so buyers can compare floor plans, price points, and locations. |
| Next step after the tour | Follow up with each individual builder on your own. | Leave with a recommended home, community, lender introduction, or a scheduled follow-up appointment. |
| Construction standards | Varies by builder. | One consistent U R HOME TEXAS standard across every community — designed for long-term ownership. |
Why a builder-specific tour helps
Because every home on the Built Better Home Tour is built by U R HOME TEXAS, buyers can compare floor plans, community locations, current availability, and construction timelines against a single standard. Our team is on-site to walk you through what is available now, what is under construction, and how each community fits your needs.
If you are attending the Parade, add the Built Better Home Tour to your route to spend focused time with one builder and leave with a specific next step.
Plan your visit
Tour weekends are July 11–12 and July 18–19, 12:00 PM to 5:00 PM. Call or text (956) 265-3987, or build your tour online.
The Built Better Home Tour is an independent U R HOME TEXAS open-house campaign. It is not affiliated with or endorsed by the RGV Parade of Homes or any third-party home-tour event.